Tuesday, December 21, 2004

Minimalist and Maximalist Modes of Holiday Impersonality

'Tis the season for the letter carriers of the world to groan under their useless burdens of impersonal greetings.

Impersonality in the minimalist style may take the form of a store-bought card with a pre-fabricated message to which is appended an embossed name. A step up from this is a handwritten name. Slightly better still is the nowadays common family picture with handwritten name but no message.

The maximalist style is far worse. Now we are in for a lengthy litany of the manifold accomplishments of the sender and his family which litany may run to a page or two of single-spaced text.

One size fits all.

"It's humbug, I tell you, humbug!"